Kentucky's Bluegrass Region Tourism 🐎
Inspiring travelers to pack up the car and hit the pavement for a good old fashioned American roadtrip through the winding backroads of the Kentucky.
The nostalgic campaign’s launch video, starring Mike Wolfe of American Pickers and Heritage Tourism Preservationist Leticia Cline, amassed over 8 million views on YouTube, making it one of the most successful media campaigns in the state’s history.
Press: AdWeek, Courier Journal, Lexington Herald Leader, Travel Agent Central, Lane Report
Awards: Silver, 2024 Addys - AAF Lexington
Agency: COOMER
Creative Strategy: David Coomer
Writers: Aspen Grender & Brooke Stozdas
Producer: Jen Stratton
CD: Ana Maldonado-Coomer