Kentucky's Bluegrass Region Tourism 🐎
Kentucky is known for bourbon, horses, breathtaking scenery, and welcoming communities — but few people realize the beauty hidden on the drives between the 15 rural destinations in the Bluegrass Region. So we made it our mission to inspire travelers to venture down two-lanes throughout Kentucky with a nostalgic tourism campaign harkening back to the golden age of advertising and built around the idea that life is all about the journey.
The campaign was anchorded by a two-minute film starring Mike Wolfe of American Pickers and Heritage Tourism Preservationist Leticia Cline. The short amassed over 4 million views on YouTube, marking it as one of the most successful media campaigns in Kentucky's history.
Press: AdWeek, Courier Journal, Lexington Herald Leader, Travel Agent Central, Lane Report
Awards: Silver, 2024 Addys - AAF Lexington
Agency: COOMER
Creative Strategy: David Coomer
Writers: Aspen Grender & Brooke Stozdas
Producer: Jen Stratton
CD: Ana Maldonado-Coomer