University of Kansas
College of Liberal Arts & Sciences

Well-intentioned as they are, higher ed programs aren’t always the best at communicating what their audeinces care about most. Hands-on experience. Real-world applications. Jobs. I wanted us to sound different. My approach: 1.) Celebrate successes. 2.) Showcase possibilities. 3.) Connect to the university brand. 4.) Meet the audience where they are. 5.) Share dog photos whenever possible.

Hawks To Watch


KU’s grads are up to some pretty cool stuff. Winning Super Bowls. Uncovering Russian spy plots. Puppeteering. The Hawks to Watch series puts a spotlight on the myriad, often unconventional career paths alums take to pursue their passions.