Bourbon Is Booming: What Comes Next?
Exploring the roots of the modern Bourbon Boom, how marketers shape the buzz behind the bottle and where the Bluegrass’s signature industry is going next.
My article was picked up by The Startup, Medium’s largest active publication, and featured on the American Bourbon Association’s website. Plus, I got to sample some high-quality juice in the process (purely for research, of course).
I also turned the project into a guest article for Moonshine University making the case for corporate social responsibility (CSR) in bourbon distillers’ marketing strategy.
Take a gander below.
