Bourbon Is Booming: What Comes Next?
I wanted to explore the roots of the modern Bourbon Boom, how marketers shape the buzz behind the bottle and where the Bluegrass’s signature industry is going next. My article was picked up by The Startup, Medium’s largest active publication, and featured on the American Bourbon Association’s website. Plus, I got to sample some high-quality juice in the process (in the name of research, of course).
