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Hallway Feeds
No Participation Trophies

When you’re the best at what you do, you can’t help but brag a little.

As the top feed for equine champions for over 60 years—fueling winners from the Kentucky Derby to overseas and everywhere in between—it’s safe to say Hallway Feeds has earned their bragging rights.

We leaned into it with a confident campaign made to cheer on the brand’s connections and intimidate the competition.





Agency: COOMER
Creative Strategy: David Coomer
Producer: Jen Stratton
Art Director: Ana Maldonado-Coomer