Impossible Foods 2022 Impact Report


I helped write and edit this impact report with an all-star team of creatives for an amazing client on a mission to help literally save the planet.

Even for a company that dreams as big as Impossible Foods, 2022 was a truly remarkable year: Signing a global climate pledge. A switch to 100% renewable energy at all California facilities. Over 82% of landfill waste diverted at their manufacturing facility — to name just a few highlights.

The 2022 Impact Report reflects both the magnitude of the organizations’ many accomplishments from the year and their ongoing commitment to the future of sustainable food systems.






Client: Impossible Foods
Agency: Coomer
Creative Director: Ana Maldonado-Coomer
Writers/Editors: Aspen Grender & Brooke Strozdas