Brush Creek Distillery
Railroad Rye, Straight Rye Whiskey
Aged along 1,200 miles of the historic Transcontinental Railroad, Railroad Rye is a toast to the ingenuity and innovating spirit of the American West’s past, present and future.
Videographer/Editor: Jesse Schroder
Kentucky's Bluegrass Region Tourism 🐎
Kentucky is known for bourbon, horses, breathtaking scenery, and welcoming communities — but few people realize the beauty hidden on the drives between the 15 rural destinations in the Bluegrass Region. So we made it our mission to inspire travelers to venture down two-lanes throughout Kentucky with a nostalgic tourism campaign harkening back to the golden age of advertising and built around the idea that life is all about the journey.
The campaign was anchorded by a two-minute film starring Mike Wolfe of American Pickers and Heritage Tourism Preservationist Leticia Cline. The short amassed over 4 million views on YouTube, marking it as one of the most successful media campaigns in Kentucky's history.
Press: AdWeek, Courier Journal, Lexington Herald Leader, Travel Agent Central, Lane Report
Awards: Silver, 2024 Addys - AAF Lexington
Agency: COOMER
Creative Strategy: David Coomer
Writers: Aspen Grender & Brooke Stozdas
Producer: Jen Stratton
CD: Ana Maldonado-Coomer
Impossible Foods 2022 Impact Report
I helped write and edit this impact report with an all-star team of creatives for an amazing client on a mission to help literally save the planet.
Even for a company that dreams as big as Impossible Foods, 2022 was a truly remarkable year: Signing a global climate pledge. A switch to 100% renewable energy at all California facilities. Over 82% of landfill waste diverted at their manufacturing facility — to name just a few highlights.
The 2022 Impact Report reflects both the magnitude of the organizations’ many accomplishments from the year and their ongoing commitment to the future of sustainable food systems.
Client: Impossible Foods
Agency: Coomer
Creative Director: Ana Maldonado-Coomer
Writers/Editors: Aspen Grender & Brooke Strozdas
Hallway Feeds
No Participation Trophies
Bragging right are earned. From the Breeders’ Cup and Preakness to Belmont Stakes and the Kentucky Derby, Hallway Feeds has been fueling the successes of equine champions around the world for over 50 years.
Creative Strategy: David Coomer
Producer: Jen Stratton
Art Director: Ana Maldonado-Coomer
Take A Right!
The game that’s rigged from the start.
In today’s political climate, it can feel like nothing is guaranteed. Even fundamental rights.
Introducing Take A Right!, the card game where the more rights you take from others, the more powerful you become.
Here’s how it works:
- Each player gets five cards representing different rights, ranging in numerical value.
- Take turns rolling the die. This determines how many new cards you draw.
- Draw from a shuffled card deck of Rights (positive values) and Takers (negative values), which allow you to retain or take away rights from your opponents.
- Play until all cards are drawn.
- Whoever collects the most rights at the end wins!
Your Rights (For Now!)
This deck includes some of the United States’ greatest hits. Classic freedoms, ideals and cherished norms.
-
Freedom of speech & press
-
Voting & environmental rights
- Protection from unreasonable searches
- Right to due process
- Free & fair elections
- Access to contraception
Meet The Takers
Now the real fun begins.
Draw cards from an all-star cast of characters hell-bent on rolling back your rights for their own gain — from low-level flunkies and school-board Karens to political puppets and wealthy donors. Including:
- NRA lobbyist
-
Gerrymanderer
-
Religious fundamentalist coalition
- State-sanctioned surveillance agency
